Blue Oval Certified is all about one thing: Customer Service. It's about doing whatever it takes to make your experience a pleasant one, whether you're coming in to buy or lease a new car or Certified Pre-Owned vehicle, or just need to get parts or service. A dealership that achieves Blue Oval Certification must commit to our highest standards of customer satisfaction. That's why becoming Blue Oval Certified isn't a given, it's something a dealership has to earn. Dealership employees are proud to be essential members of Team Blue Oval. Each and every employee of a Blue Oval Certified Dealership contributes something unique to the success of the entire dealership and has opportunities to win service awards and earn recognition.
Q. What is the purpose of Blue Oval Certified?
A. We know it isn't enough to sell the kinds of cars and trucks you want and to build them to high-quality standards. A customer's most direct experience with Ford Motor Company is at the dealership. Ford Blue Oval Certified recognizes dealerships that excel in customer service that will go the all-important "extra mile" before and after the sale.
Q. Does a dealership have to meet specific standards?
A. Absolutely. Any dealership wishing to participate in the Blue Oval Certified Program must meet Ford's high standards for customer satisfaction in all areas of the customer purchase experience. These include the attentiveness and concern of every employee in sales, parts/service and administrative positions; dealer-initiated customer programs; customer care following the sale; and even the quality of the facilities.
Q. Who determines whether a dealership becomes Blue Oval Certified?
A. Certainly, Ford Motor Company plays a big role in determining BOC dealers, however, the most critical element is what customers like you say about the dealership through customer survey feedback.
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